Surinamese-Dutch artist Francois McCrary just dropped his playful new track "I Don’t Care B!TCH" from his upcoming debut album Blur. The song’s got this infectious minimalist bounce that’ll stick in your head for days.
With its tactile percussion, solid basslines, and anthemic vocals, the track totally captures that early-2000s Pharrell/Neptunes vibe. But there’s definitely some Gen-Z charm thrown in there too, which makes it feel fresh and current.
McCrary directed the music video himself, and it’s set around this glossy car-wash scene that’s pure eye candy. The visuals are an homage to classic pop iconography—vibrant, polished, but with just the right amount of humor sprinkled in.
Everything about the video matches the track’s confident yet cheeky energy perfectly. It’s like watching someone who knows exactly who they are and isn’t afraid to show it.
Speaking about his craft, McCrary explained, "This song is about letting go of what people expect from you and just being honest, sometimes to the point of being ridiculous."
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That freedom he talks about? It’s literally the foundation of his entire musical approach. "I Don’t Care B!TCH" really showcases his genre-bending artistry as he preps for what promises to be an album full of clarity and intent.
