Joya Mooi Explores Deep Emotions on New R&B Single “Lookalike”

South-African Dutch artist Joya Mooi drops her latest single "Lookalike" this Friday, and honestly? It’s a smooth R&B masterpiece that hits different. The track offers this fresh, introspective dive into her evolving sound—never once compromising her undeniable talent.

When things get heavy, Mooi really pushes herself to the edge with this record. "Lookalike" has this way of sneaking into your ears and just… staying there, you know? Full earworm territory.

Comparing this to her previous EP Open Hearts, she’s clearly holding onto those creative roots. But there’s something deeper here—those background cultural influences weaving through her poetic vocals create layers that just keep unfolding.

Underneath all that sonic richness, Joya maintains perfect synchronization with the song’s overarching theme. Loss. It’s raw, it’s real.

The title says it all, really. Mooi opens up about spotting her late brother’s face in strangers—learning to navigate that emotional minefield.

It’s one of those moments that puts everything in perspective. Reminds us how humans have always turned to art when processing grief, when saying goodbye to the people we love most.

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