The Weeknd – Often Meaning

In this article, we’ll explore the meaning of Often by The Weeknd. As of this writing, Often is ranked 199.

The Weeknd’s “Often” is about indulging in frequent, uninhibited encounters and the confidence that comes with living life on his own terms.

This song feels like a late night that never ends, with a vibe that’s both relaxed and a little bit wild. The Weeknd talks about things he does all the time, making it sound normal for him.

When we listen to the chorus—”Often, often, girl, I do this often”—we hear how The Weeknd brags about his lifestyle, almost like he’s letting us peek behind the curtain of his world. The verses paint a picture of someone who doesn’t care about rules or what others think; it’s all about pleasure, fame, and doing what feels good in the moment. We notice lines like “I usually love sleeping all alone… but we ain’t really gonna sleep at all,” hinting at how nighttime isn’t for rest but for excitement that keeps repeating itself.

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The song reveals how repetition becomes routine when you live without limits—what seems rare for most is just another night for him. There’s a twist here: what sounds wild is really just everyday life for The Weeknd, showing us how ordinary extraordinary can become.